As a first time mum, I researched many balms for my baby boy and as a vegan, I wanted to ensure it was ethically sourced as well. There are so many out there on the market and so many that contain ingredients I wouldn't use on myself let alone a newborn baby. I chose BalmNatural because it had the most natural ingredients, it was vegan and it came in a glass jar. We are so impressed by this balm, it is truly exceptional!! The tiniest bit goes a long way and any time my baby gets the slightest red bump or what looks like the beginning of nappy rash, a small smudge of this and by the next two times I change his nappy, the red spots are gone. They simply disappear!! So, not only does it work magically, it moisturises and prevents my baby from getting nappy rash. I'm going to try it on his cradle cap next! Thank you for making such a fantastic product!! We have two and the first one we've been using barely has a dent in it. Worth every pence!